EPISODE TWO

Episode 2: Owning Your Space in Branding

Host: Clare Sheffield

Episode Highlights:

- Understanding "Owning Your Space": Clare dives into what it means for a brand to own its space in the market, emphasising the importance of authenticity and standing out by showcasing what makes a brand unique.

- Authenticity is Key: Drawing parallels between personal authenticity and brand identity, Clare explains how being genuine can attract the right audience to your brand.

- Famous Branding Quote: Reflects on the quote, "What do you want people to say about you when you're not in the room?" as a cornerstone for brand identity and perception.

Examples of Brands Owning Their Space:

- Innocent Drinks & Chilli's Aluminium Bottles: Highlighted as brands that have successfully owned their space by being unique and strategic.

- Lush & Monzo Bank: Noted for their distinctive approaches and how they resonate with customers.

Common Pitfalls in Branding: Discusses the risks of copycat design and the misconception that a logo alone constitutes a brand.

Building a Strong Brand Identity: Introduction to how elements like typography, color palette, and tone of voice all contribute to a brand's identity beyond just its logo.

Practical Exercises for Brands:

- Determine what you want your brand to be famous for.

- Gather feedback to understand current perceptions versus your desired brand message.

Looking Ahead: Clare teases the next episode, featuring a business founder sharing their journey of owning their market space.

Call to Action:

Subscribe and Share: Listeners are encouraged to subscribe to "Own Your Space" and share it with fellow business founders who might find value in the discussion around brand authenticity and owning their space.

Stay Tuned:

Exciting upcoming episodes featuring insights from founders and their branding journeys.

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