We create brand consistency for you

When businesses grow, their consistency in communication can become fragmented due to swift deadlines and developing teams.

Book a brand audit here to create clear brand guidelines crucial for growth.

We create maximum trade show impact for your brand

When investing in a trade show presence to grow your business, return on investment is a must. Our trade show packages create maximum brand impact, resulting in that desired return on investment.

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here to discuss your next trade show.

We create stand-out packaging for your products

The bigger your ambition for listings becomes, the harder your packaging needs to work. We design packaging that reflects your brand and products that will stand out amongst the competition for all the right reasons, helping increase sales.

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regarding creating stand-out packaging for your products.

We elevate your

brand for scaling

If your business is at a tipping point of growth - be that investment or an extensive listing - your branding and packaging must match the quality of your products and ambition.

Book a call here to discuss your branding and packaging that will position your brand ready to scale.

Own Your Space Podcast

Where ambitious brands learn to stand out.

Own Your Space shares inspiring conversations with founders, practical insight from industry experts, and clear, actionable ideas to help ambitious, purpose-led businesses claim their place in a competitive market.

Each episode explores what it really takes to build a brand that connects, resonates, and thrives - with clarity, confidence, and purpose.

REFRESHING a brand to scale with bethan thomas

What happens when retail buyers tell you your business is “too niche”… but your customers prove otherwise?

In this episode of Own Your Space, Clare Sheffield sits down with Bethan Thomas from HotTea Mama to explore the real story behind building a brand that supports women through pregnancy, motherhood, PMS, PCOS, endometriosis, and menopause, one sip at a time.

Bethan shares HotTea Mama’s authentic beginnings, the knock-backs from major retailers, and the determination it took to stay focused on a clear mission. They talk about what drove the decision to refresh the brand and packaging, and how better on-pack communication helped justify price point, showcase whole leaf quality, strengthen product differentiation, and support international growth.


You’ll also hear why bold, unapologetic branding matters in a category that often defaults to beige and clichés, plus practical advice on where to invest in design when budgets are tight.

If you’re scaling a values-led product brand, this is a powerful reminder that owning your space starts with clarity and conviction.

Follow Bethan on LinkedIn: https://www.linkedin.com/in/bethan-thomas-hottea-mama/

HotTea Mama Website: https://www.hotteamama.com/

BRAND READY TO SCALE? CHAPTER 4

Packaging is not decoration. It’s a strategic growth tool.

In Chapter 4 of Brand-Ready to Scale? Clare Sheffield explores how to build a harmonious relationship between your brand and your packaging, so every touchpoint reinforces what you stand for and why you’re worth choosing. Clare breaks down the psychology of packaging, from structure and layout to finishes and tactile cues, and explains how packaging shapes perception, trust and purchase decisions long before a customer tries the product.

You’ll hear why copying category conventions leads to generic, forgettable packs, and how to use brand voice and clarity to stand out in crowded markets. Clare also shares practical actions to review your packaging structure, sense-check packaging against your brand identity work, and test shelf standout using mock-ups.

Real examples include Boho Betty’s packaging elevation and HotTea Mama’s brand evolution, showing how packaging can unlock listings, differentiation and stronger shelf presence.

If you want packaging that sells, reflects your values, and supports scale, this chapter is essential.

BRAND READY TO SCALE? CHAPTER 3

If you’ve ever thought, “I’ve got a logo, so I’ve got a brand”… this chapter is for you.

In Chapter 3 of Brand-Ready to Scale? Clare Sheffield breaks down what a brand actually is and why your logo is just the tip of the “brandberg”. Clare explains the full system that sits beneath the surface, from your logo suite, colour palette and typography through to photography style, illustration, tone of voice, brand story and key brand messages.

This is especially relevant for product-based founders because as you scale, you create more touchpoints: packaging, tape, stickers, invoices, social posts, trade show materials and more. Without a full brand system, consistency slips, customer trust erodes, and every new asset becomes harder than it needs to be.

You’ll come away with practical audit actions to identify what you have, what’s missing, and how to fill the gaps, so your brand becomes a clear, cohesive force that supports growth.

BRAND READY TO SCALE? CHAPTER 2

As your product business grows, there’s a question you can’t avoid forever: what’s so special about you?

In Chapter 2 of Brand Ready to Scale? Clare Sheffield explores how purpose-led product brands can uncover and articulate the unique value that makes customers choose them, not just notice them. She talks about the rise of the aspirational, conscious consumer who wants more than a product. They want alignment, experience, and a brand that reflects their lifestyle and priorities.

Clare shares practical ways to define your mission, unearth product truths, and sharpen what makes your offer genuinely distinctive, from ingredients and materials to recipes, craft, performance, and customer perception. She also explains why customer understanding becomes even more critical as you scale, so your branding and packaging stay consistent and relevant across new markets and touchpoints.

If you want packaging that sells, a brand story that connects, and a clear reason to believe, this chapter will help you find your edge and express it with confidence.

BRAND READY TO SCALE? INTRODUCTION AND CHAPTER 1

This episode is for the founder who started with a brilliant product and strong values… and then hit the growing pains.

As your product business expands, the conversations shift. Suddenly it’s less about how great the product is, and more about your brand, logo, packaging, and the growing pile of marketing assets you’re trying to keep consistent.

Clare Sheffield talks through the real tension founders face: growth creates more touchpoints, and without a clear brand system, inconsistency creeps in. The result is a brand that feels fragmented, wastes time, and quietly holds the business back.

You’ll hear why branding and packaging aren’t “nice to have”, but a competitive advantage, especially as you compete with more brands for attention. Clare also shares a real example of how a brand name, clarity, and consistency unlocked growth, and paints a future where your packaging sells, your assets work together, and your brand supports scale rather than slowing it down.

WHAT'S OWNING YOUR SPACE?

What does it really mean to own your space as a brand — especially in crowded, competitive product categories?

In this solo episode, Clare Sheffield unpacks the idea of owning your space through authenticity, clarity and strategic brand thinking — not volume or noise. She explores why customers experience your brand long before they ever buy, how copycat branding quietly erodes value, and why a logo alone is never the answer.

Clare shares real-world examples of brands that have carved out distinctive, ownable positions, alongside common pitfalls she sees time and again with growing consumer brands. She also offers two practical exercises to help you assess whether your brand is genuinely standing for something clear — or blending into the background.

If you’re an ambitious founder building a purpose-led product brand and want stronger alignment, packaging that sells, and a brand that works harder as you scale, this episode will help you see your brand through a more strategic lens.

INTRODUCTION

Welcome to Own Your Space, the podcast for founder-led, product-based brands navigating growth in a crowded marketplace.

In this opening episode, Clare Sheffield shares why she created the podcast and what owning your space really means beyond simply “looking good”. She explains why strong branding is about connection, clarity and commercial intent — not trends or surface-level design.

Clare outlines what listeners can expect from future episodes, including conversations with inspirational founders, insights from industry experts, and practical guidance from the Strong & Together studio. She also introduces her own journey, drawing on 27 years in the design industry and her belief that every business deserves a clear, confident voice.

If you’re building a purpose-led consumer brand and want stronger alignment, packaging that sells, and a brand that supports scale, Own Your Space is here to guide and support you on that journey.

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Branding experts to ambitious business owners since 2010.

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