Show Notes

Episode 3: Building on solid foundations

Host: Clare Sheffield

Guest: Kate Cooper of Absolute Architecture https://absolute-architecture.co.uk

Episode Summary:

In this episode of "Own Your Space," Clare Sheffield chats with Kate Cooper, the innovative mind behind Absolute Architecture. The conversation explores the journey of starting a business, the importance of brand identity, and how maintaining a clear mission can lead to long-term success.

Key Points Discussed:

1. Introduction to Absolute Architecture:

- Kate provides insights into her firm specialising in residential architecture, focusing on creating personalised, forever homes.

- She shares her transition from London to Newbury and the motivation behind starting her own practice.

2. Importance of Branding:

- The discussion covers how Kate's initial budget branding transformed over time into a distinctive identity.

- The role of branding in making an architectural statement and resonating with clients.

3. Making a House a Home:

- Clare and Kate discuss their personal journey of moving from London and finding resonance with Absolute Architecture’s philosophy.

- The significance of designing homes tailored to lifestyles rather than just maximising space.

4. Branding as a Conversation Starter:

- Kate highlights how having differing business cards serves as a networking catalyst and a reflection of their diverse projects.

5. Building on Solid Foundations:

- Clare emphasises the analogy of strong brand foundations and its connection to architectural principles.

6. Maintaining Brand Relevance:

- Kate reflects on the ability of the brand to remain contemporary and adaptable for future expansions or alterations in focus.

7. Advice for Business Owners:

- Encouragement to invest in branding as it instills confidence and clarity for effective business communication and growth.

8. The Role of Team and Culture:

- Kate discusses how a cohesive brand identity also helps in team building and maintaining a consistent company culture.

9. Reflection on Personal Experience:

- Clare shares her positive architectural experience with Absolute Architecture, highlighting the personalised attention to her family's lifestyle.

Visuals:

- Some visuals related to the identity discussed are provided in the show notes to give listeners a glimpse into the brand's application. See below

Call to Action:

- Listeners interested in transforming their living space into a personalised home are encouraged to contact Absolute Architecture. Clare recommends exploring visuals in the show notes for more insight.

Closing Remarks:

- Clare invites listeners to subscribe and join for the next episode, thanking Kate for her valuable insights and ending with a positive nod to their ongoing journey in architecture and branding.

Prepare to be inspired by how strong branding and a clear mission can shape not only a business but an entire lifestyle approach in architecture. Tune in now!